AI for Marketing Training
Learn to harness artificial intelligence for smarter content, better campaigns, and a competitive edge — practical, hands-on training by Jawdat Shammas.
Why AI for Marketing?
AI is transforming how marketing teams create content, target audiences, optimize campaigns, and measure results. But most marketing professionals don't need to become AI engineers — they need to learn how to apply AI tools effectively within their existing marketing workflows.
Jawdat Shammas's AI for Marketing training bridges this gap. Drawing on nearly four decades of technology experience, 25+ years in digital marketing, and C-level roles at Souq.com (now Amazon), Jamalon.com, and VogaCloset, these programs teach marketers how to work alongside AI tools to produce better results faster — without losing the strategic thinking and creative judgment that makes great marketing.
Training Modules
Each module can be delivered as a standalone workshop or combined into a comprehensive AI marketing program.
AI-Powered Content Creation
- Using ChatGPT, Claude, and Gemini for marketing copy
- Blog posts, social captions, email sequences, and ad copy at scale
- Brand voice consistency with AI assistance
- Content repurposing workflows — one piece, ten formats
- Quality control and human-AI collaboration best practices
AI for SEO & Search
- AI-assisted keyword research and content gap analysis
- Generating SEO-optimized content briefs
- Schema markup generation with AI tools
- Generative Engine Optimization (GEO) fundamentals
- Monitoring your brand in AI-generated search results
AI for Social Media Marketing
- Generating platform-specific content calendars
- AI-powered caption and hashtag generation
- Visual content ideation and creative briefs with AI
- Social listening and sentiment analysis using AI
- Automating community management workflows
Prompt Engineering for Marketers
- Crafting effective prompts for marketing outputs
- System prompts, personas, and role-based prompting
- Chain-of-thought techniques for complex marketing tasks
- Building reusable prompt templates for your team
- Evaluating and iterating on AI outputs
AI Tools for Marketing Workflows
- ChatGPT, Claude, Gemini — strengths and use cases
- AI image generation for marketing visuals
- AI-powered email marketing and personalization
- Automated reporting and data analysis with AI
- Building AI-augmented marketing workflows
AI Analytics & Campaign Optimization
- Using AI to analyze campaign performance data
- Predictive audience targeting with AI
- A/B test analysis and recommendations
- AI-powered attribution and budget allocation
- Building AI dashboards for marketing KPIs
What You'll Be Able to Do
Looking for Comprehensive AI Courses Beyond Marketing?
This training focuses specifically on AI as applied to marketing. For comprehensive AI courses — including AI fundamentals, prompt engineering, AI tools directories, and AI resources in English and Arabic — visit jawdat.ai, the dedicated AI education platform also founded by Jawdat Shammas.
Visit jawdat.aiBring AI Marketing Training to Your Team
Jawdat Shammas delivers AI marketing training as corporate workshops, team bootcamps, or individual coaching sessions — in-person across the Middle East or live online.