Digital Marketing Training in the Middle East
Comprehensive, hands-on training programs in SEO, Google Ads, social media, content strategy, AI marketing, and more — delivered by Jawdat Shammas in Arabic and English across the MENA region.
25+
Years Experience
500K+
Professionals Trained
8+
Countries
2
Languages (AR/EN)
Program Overview
Jawdat Shammas's digital marketing training programs are built on one core principle: simplify the complex. Each program combines proven theory with hands-on practice, real-world case studies, and immediately actionable strategies. With over 25 years of experience and 500,000+ professionals trained across Jordan, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Iraq, and Palestine, these programs represent the most comprehensive digital marketing education available in the region.
Jawdat Shammas brings real corporate experience to his training — having served as CMO at Jamalon.com, CDO at VogaCloset, and Regional SEO Manager at Souq.com (now Amazon). Everything he teaches is grounded in practical experience managing teams, budgets, and strategy at scale.
All programs are delivered bilingually in Arabic and English, ensuring participants learn concepts in their preferred language while mastering the global terminology used across the industry.
What You'll Learn
Training modules can be taken individually or combined into comprehensive programs tailored to your needs.
Search Engine Optimization (SEO)
Technical SEO, on-page optimization, keyword research, link building, local SEO, international SEO for Arabic and English markets, and the emerging discipline of Generative Engine Optimization (GEO).
Google Ads & Paid Media
Search campaigns, display advertising, YouTube ads, shopping campaigns, Performance Max, bid strategies, conversion tracking, and budget optimization at every scale.
Social Media Marketing
Platform-specific strategy for Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and Snapchat. Organic content planning, paid social campaigns, community management, and influencer collaboration.
Content Marketing & Strategy
Content strategy development, editorial calendar planning, copywriting for web and social, content distribution, storytelling frameworks, and measuring content performance.
Email Marketing & Automation
List building, segmentation, email design, A/B testing, drip campaigns, marketing automation workflows, deliverability optimization, and compliance with privacy regulations.
Web Analytics (GA4)
Google Analytics 4 setup and configuration, event tracking, conversion funnels, audience reports, Looker Studio dashboards, attribution modeling, and data-driven decision making.
Conversion Rate Optimization (CRO)
Landing page optimization, A/B and multivariate testing, user experience analysis, heatmaps, form optimization, and building a culture of continuous experimentation.
AI for Marketing
Using AI tools like ChatGPT, Claude, and Gemini for content creation, campaign optimization, audience research, and workflow automation. Introduction to Generative Engine Optimization.
Who It's For
Individual Professionals
Marketing managers, digital specialists, freelancers, and career changers looking to build or deepen their digital marketing skills.
Marketing Teams
In-house marketing departments seeking to upskill their entire team with consistent frameworks, tools, and best practices.
Organizations & Enterprises
Companies, government entities, and institutions looking for comprehensive training programs tailored to their industry and goals.
Students & Fresh Graduates
University students and recent graduates preparing to enter the digital marketing job market with practical, hands-on skills.
Delivery Formats
Training programs are flexible and can be adapted to your schedule, team size, and learning objectives.
In-Person Workshops
Intensive 1–5 day hands-on workshops delivered on-site at your location or at training venues across Jordan, UAE, Saudi Arabia, and the wider MENA region.
Live Online Training
Interactive virtual workshops with live instruction, screen sharing, exercises, and Q&A — accessible from anywhere in the world.
Corporate Bootcamps
Multi-week intensive programs designed for organizations that want deep, structured training with practical projects and measurable outcomes.
One-on-One Coaching
Personalized sessions tailored to your specific goals, challenges, and skill level. Available in-person or online.
Trusted By
Organizations that have chosen Jawdat Shammas for their digital marketing training needs.
Ready to Invest in Your Team's Digital Marketing Skills?
Whether you need a one-day workshop or a comprehensive multi-week program, Jawdat Shammas can design the right training for your goals.