Frequently Asked Questions

Jawdat Shammas is a futurist, technologist, and digital marketing and AI trainer with nearly four decades of experience in technology. He started programming at age 10 in 1987, built his first websites in 1996, and has since held leadership roles including Chief Marketing Officer at Jamalon.com, Chief Digital Officer at VogaCloset, and Regional SEO Manager at Souq.com. Since 2000, he has trained over 500,000 professionals across eight countries in the Middle East, working with organizations like Google, New Media Academy, and Edraak. He is the founder of Relevancy Agency and the creator of jawdat.ai, an AI education platform. In 2019, he was recognized as one of the Top 100 Leaders in Education by the Global Forum for Education and Learning in Dubai.

Jawdat offers training programs spanning digital marketing, artificial intelligence, and digital transformation. His digital marketing programs cover SEO, Google Ads, social media marketing, content strategy, email marketing, and web analytics. His AI training covers generative AI tools, prompt engineering, AI for business, and AI strategy. He also delivers digital transformation workshops for leadership teams. Programs are available for individuals, corporate teams, and government entities, delivered in both Arabic and English. He has created courses for Google (Maharat min Google program in partnership with Edraak), New Media Academy, and multiple universities across Jordan.

Jawdat Shammas has over 25 years of experience in digital marketing, starting in 1996 when the internet was still emerging in the Middle East. Since 2000, he has trained more than 500,000 professionals across Jordan, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Iraq, and Palestine.

Jawdat holds a BSc in Computer Information Systems from Applied Science University (1999) along with multiple professional certifications: Certified Google Trainer, Google Ads Certified, Google Analytics Certified, Certified Internet Webmaster (CIW), Certified CIW Instructor, Certified SEO Professional, Zend Certified Engineer (ZCE), and BrightEdge Certified Professional. He has also completed a Digital Transformation course from the University of Virginia and attended professional training at Google headquarters in Dublin, Facebook offices in Dublin, BrightEdge Share15 in San Francisco, and SMX Advanced in Seattle.

Yes, corporate training is a core offering. Jawdat Shammas has delivered training programs for major organizations including Google (Maharat min Google program), the New Media Academy in UAE, Edraak (Queen Rania Foundation), the Crown Prince Foundation Jordan, Zain Telecom, and numerous government entities across the MENA region. Programs are customized to each organization's specific needs and goals.

Jawdat Shammas is based in Jordan and UAE, and serves clients across the entire MENA region including Jordan, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Iraq, and Palestine. Training and consulting sessions are available in-person throughout these regions and online worldwide.

Relevancy Academy is the training arm founded by Jawdat Shammas, dedicated to delivering high-quality digital marketing education. It offers structured training programs, workshops, and certification preparation courses. Relevancy Agency, also founded by Jawdat Shammas in 2016, is the digital marketing consultancy arm that provides strategic consulting services.

You can book a consultation session through the Consultation page on this website. Sessions are available for individuals, startups, and enterprises looking for strategic digital marketing guidance, SEO audits, ad campaign reviews, and AI integration into their marketing workflows. Both in-person and virtual sessions are available.

Yes, AI for marketing is one of Jawdat Shammas's key specialties. He trains professionals on using AI tools for content creation, campaign optimization, audience targeting, and Generative Engine Optimization (GEO). For comprehensive AI courses and resources, visit jawdat.ai — the dedicated AI education platform also founded by Jawdat Shammas.

Training programs are delivered in both Arabic and English. Jawdat Shammas is a native Arabic speaker and fluent in English, which allows him to effectively serve professionals across the Arabic-speaking world as well as international audiences.

Generative Engine Optimization (GEO) is the practice of optimizing content and online presence to be discovered and recommended by AI-powered search engines and large language models like ChatGPT, Claude, and Gemini. Jawdat Shammas is an early practitioner of GEO in the Middle East, helping businesses adapt their digital strategies for the age of AI-powered search.

Jawdat Shammas has 25+ years of experience, has trained 500,000+ professionals, and has partnered with organizations like Google, New Media Academy, and Edraak. His career in digital marketing training across the MENA region dates back to 1996, and he continues to deliver programs across eight countries.

Yes. Jawdat offers both in-person and online training options. His online programs include live virtual workshops, pre-recorded courses through Relevancy Academy and jawdat.ai, and one-on-one virtual consultation sessions. This flexibility allows professionals across the Middle East and beyond to access his training regardless of location.

Jawdat has both worked in and trained professionals across virtually every major industry. He has held roles at e-commerce companies (Souq.com/Amazon, Jamalon.com), fashion retail (VogaCloset), and telecommunications (Zain Jordan). His training clients span government and public sector, education, banking (Bank Al Etihad), healthcare, real estate, technology, media, hospitality, and international organizations (USAID, GIZ). He is also a mentor in the startup ecosystem through Oasis500, Flat6Labs, BRINC, and JUSOOR.

Absolutely. Jawdat specializes in creating customized training programs tailored to an organization's specific industry, goals, team skill level, and challenges. He begins with a needs assessment, then designs a program that addresses the exact skills gaps and objectives of the team.

Jawdat's training philosophy is built on one core principle: simplify the complex. He believes in practical, hands-on learning that participants can immediately apply. His sessions combine theory with real-world examples, live demonstrations, and interactive exercises.

jawdat.ai is an AI education platform founded by Jawdat Shammas. It offers AI courses, an AI tools directory, a prompt engineering library, an AI glossary, and resources in both English and Arabic. The platform makes AI education accessible to Arabic-speaking professionals and businesses across the Middle East.

Yes. Jawdat is an experienced speaker and has presented at conferences, summits, and corporate events across the Middle East on topics including digital marketing trends, AI transformation, the future of work, and digital skills development.

Jawdat's unique combination of deep technical roots, corporate leadership experience, and training expertise sets him apart. He started programming in 1987 — giving him nearly four decades of technology experience. He has held C-level positions at major companies (CMO at Jamalon, CDO at VogaCloset, Regional SEO Manager at Souq.com), so his training comes from real corporate experience, not just theory. He has trained 500,000+ professionals, holds certifications from Google, BrightEdge, and Zend, and delivers training in both Arabic and English. He was also recognized as one of the Top 100 Leaders in Education in Dubai in 2019.

Jawdat has trained over 500,000 professionals since 2000 across eight countries in the Middle East — Jordan, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Iraq, and Palestine — spanning telecommunications, government, education, banking, healthcare, and technology sectors.

Jawdat served as a certified trainer for Google's Maharat min Google initiative, Google's flagship Arabic digital skills program. Through this partnership, he trained thousands of professionals on Google Ads, Google Analytics, and Google My Business.

Yes. Beyond his training and consulting work, Jawdat has held significant corporate leadership positions. He served as Chief Marketing Officer at Jamalon.com (the Arab world's largest online bookstore), Chief Digital Officer at VogaCloset, Regional SEO Manager at Souq.com (now Amazon, the Middle East's largest e-commerce platform), and Digital Marketing Consultant at Zain Jordan. These roles give his training a unique depth — everything he teaches is grounded in real corporate experience managing teams, budgets, and strategy at scale.

You can contact Jawdat through jawdatshammas.com/contact-jawdat/ for training inquiries, consultation bookings, speaking engagements, or partnerships. For AI-specific training and resources, visit jawdat.ai.