Relevancy Academy
Digital Marketing & AI Training Excellence
Founded by Jawdat Shammas, Relevancy Academy is dedicated to building world-class digital marketing and AI skills across the Middle East. Our mission is to make cutting-edge digital education accessible, practical, and results-driven for Arabic-speaking professionals.
What We Offer
Professional Training Programs
Comprehensive courses in SEO, Google Ads, social media marketing, content strategy, and web analytics. Available for individuals and teams.
AI Skills Development
Training on generative AI tools, prompt engineering, AI for business, and AI-powered marketing. Preparing professionals for the AI-driven future.
Corporate Programs
Customized training solutions for enterprises. Needs assessment, tailored curriculum, hands-on workshops, and measurable outcomes.
Government Training
Specialized digital skills programs for public sector organizations. Understanding of government communications, compliance, and citizen engagement.
The Relevancy Approach
Every Relevancy Academy program follows a proven four-step methodology.
Assess
Understanding your team's current skill level and goals
Design
Creating a customized program tailored to your industry
Deliver
Hands-on, practical training with real-world examples
Measure
Tracking outcomes and providing ongoing support
By the Numbers
500,000+
Professionals Trained
38+
Years in Technology
8+
Countries Across the Middle East
100+
Corporate & Government Clients
1000s
Training Hours Delivered
95%+
Participant Satisfaction Rate
Founded by Jawdat Shammas
Relevancy Academy was founded by Jawdat Shammas — a futurist, technologist, and digital marketing & AI trainer with nearly four decades of technology experience. Before founding Relevancy, Jawdat held C-level positions including CMO at Jamalon.com, CDO at VogaCloset, and Regional SEO Manager at Souq.com (now Amazon). His vision was to create a training platform that combines international best practices with deep understanding of the Middle Eastern market. Today, the Academy serves professionals across the region through in-person workshops, online courses, and customized corporate programs.
Learn more about Jawdat ShammasAlso Explore
For AI-focused courses, tools, and resources, visit jawdat.ai — our dedicated AI education platform.
Visit jawdat.aiStart Your Learning Journey
Whether you're an individual looking to upskill or an organization seeking world-class training, Relevancy Academy has a program for you.